Hi there! I'm Nicole, the founder of Blinkt Beauty — Australia's own magnetic clip-on lash brand dedicated to making beauty effortless, and empowering for everyone. Like many, I wanted the gorgeous lashes that eyelash extensions provide but without the high cost, long appointments, and ongoing maintenance.

I believe that achieving the look shouldn't come at the expense of affordability, time, or comfort. Our goal is to provide innovative eyelash solutions that allow people to feel their best without spending hours or breaking the bank.

While the current eyelash products on the market met those needs, finding ones that worked well was a challenge. Through my own experience, traditional glue-on lashes often failed to hold up, making them uncomfortable and unreliable.

As for lashes with magnetic eyeliner, I didn’t like the dependence on the eyeliner to keep the lashes in place, as I wanted the option to wear the lashes without having to wear eyeliner. That’s when I realised there had to be a better way — and so, Blinkt was born.